I mentioned in last week's post that I planned on discussing advertising in this week's post. I thought it would be appropriate because it would be following Super Bowl Sunday. While my husband appreciates the game, I tend to prefer the commercials in between. You'd think I'd know then that there are rarely insurance related commercials aired during the Super Bowl, but I didn't. After watching the entire three and a half hour show and not seeing a single insurance commercial, I turned to our library's journal index to answer some questions. What I found was fascinating.

It turns out (according to various articles from BestWeek in the last few years) that national insurance companies haven't advertised in the Super Bowl since 2007, and even then I believe it was only Nationwide who advertised. They had started a fairly new "life comes at you fast" campaign and premiered a new ad featuring Kevin Federline.

I did not take any marketing or sales courses in college so a lot of the considerations discussed in the articles had never crossed my mind before. Apparently some insurance companies aren't willing to spend the money for a super bowl ad because they're afraid they'll get lost in the shuffle of all the other ads. Other companies find that their branding is working so well, they simply don't need to spend the extra money. Usually the companies that do decide to advertise in the superbowl are, like Nationwide, looking to launch a new brand.

According to a January 2006 Best's Review article (A Brand New Approach: A Legend in Its Time) on Auto Insurance branding, "In the world of advertising, the insurance industry traditionally has had a low profile, said William Pitt, senior advisor with HawkPartners, a Boston-based marketing consultancy. "

Mr. Pitt cites GEICO and Aflac as being different than other insurance companies who don't use consistant branding. It's certainly true that GEICO and Aflac have quite a following. You can buy a stuffed duck that quacks "AFLAC!" In 2007, there was a short lived dramedy based on the GEICO cavemen and currently you can get GEICO ringtones as well as other gecko gear. Since GEICO has three different campaigns running simultaneously, I'm not sure that can still be called "consistent branding." Regardless, it looks like those two companies aren't alone anymore.

Auto Insurance Report wrote an article in their August 24, 2009 edition entitled: "Going with the 'Flo' Progressive Makes Progress Toward Profitable Growth." In the article they say:

And count us as a skeptic won over regarding the company's advertising campaign. With the now-ubiquitous 'Flo' burrowing into the nation's consciousness, it appears the marketing is finally working. . . While we're not ready to annoint Progressive as a member of the league of Extraordinary Insurance Advertising Gentlemen, which includes GEICO, Allstate, State Farm, esurance and a few others, Progressive is no longer at the very back of the pack.

In fact, Flo has become so popular, Progressive even has a section of their website dedicated to showing fans how to dress like her, right down to the "tricked out name tag."

Allstate has also followed the humorous spokes-person trend. As of June, 2010, they started a "mayhem campaign" You can read more about it in The New York Times. There are a number of ads (they even focused a whole series on football -- just not the Super Bowl) but below, you'll see the one where Mayhem is introduced.

While we are not trying to endorse any particular insurance company, we hope that you found this post somewhat entertaining. We do have far more data on advertising and insurance companies, including some information on the use of social media, advertising expenditures by insurer and how independent insurance agents can "combat the GEICO Effect." Please feel free to email or stop by the library to see what we have to offer on this, and other topics.

Role of Insurance Agency in Getting Accurate Business Insurance Quotes

To guard yourself against uncertainties of the market you need to have a business insurance policy that can come to your rescue at the time of trouble. But how will you ensure that the insurance policy you are buying is right for you? To make sure that you are making a right decision you must go through a reputable and experienced insurance agency that can guide you and help you to choose the policy best suited for your business. With the help of their vast experience and knowledge about all the best business insurance policies available in the market they can get you the most profitable business insurance quotes. They can study your needs and can suggest a custom made solution that covers all your requirements and needs.

We all know that the cost of the healthcare is rising with every passing day and in such circumstances we need a policy that can help us counter the cost of healthcare. It's seen that to retain the employees, companies go to great lengths for welfare of their employees and look for a policy that can provide a good healthcare plan to their staff. When you are in process of buying a business insurance policy, make sure that the business insurance quotes you receive from various companies offer good healthcare benefits and do not drain your pocket at the same time. This is possible when you go through a seasoned and trustworthy insurance agency.

The cost of the policy depends upon the nature and size of your business, so when you look for business insurance quotes you must keep this factor in mind.It's more important to consider the benefit of your company in the long run than saving a few hundred dollars initially. Campbell Solberg Associates is one of the foremost and highly regarded insurance agents renowned for their honesty and integrity.

Known for their accurate business insurance quotes and customer services especially helping in getting a quick and maximum reimbursement of the claims Campbell Solberg Associates have carved a niche for them in the market. To know about them and the services offered by them you can logon to their website www.campbellsolberg.com.

Why Invest Through Top New York Insurance Company

Life itself is like a bubble that can burst anytime. There is no surety for anything. Everyone needs to be prepared for any calamity or unforeseen circumstances. There has to be something to fall back on in such times. One of the foremost and best step is to choose and invest in an insurance policy suited to your needs. But make sure to invest in a policy from some genuine and good New York Insurance Company. You must be careful when choosing a policy for yourself that it suits your needs, is affordable and should try to go for a state funded policy.

Before choosing the insurance policy you must be clear about the type of insurance you need and why? And then plan for the type of coverage you are looking for. Go to genuine and trustworthy agency to further advice you in investing because these work with best New York Insurance Company. You can then choose from the different policies after seeing the comparisons, cost and other expert advice that you get from the expert advisors working with these agencies. They let you go through different quotes before you zero in on the policy for yourself. Because a good agency works with the best of insurance companies and are updated on their different products and costs they help you make the best choice.

A reliable New York Insurance Company will be able to suggest you what type of policies to invest in order to secure your future. Only top companies will be able to provide you with state funded policies which secure your investment. They will be able to provide you with charts and comparisons for different policies like individual, commercial or automobile insurance covers offered by different companies to let you choose the best one.

Campbell Solberg Associates is a renowned insurance agency that offer best customer services by suggesting you a policy that is easy on your pocket and has all the features that you look for in a policy from a top New York insurance company.  To know more about them you can logon to their website www.campbellsolberg.com.

All the News That's Fit to Link

We wanted to draw your attention to an interesting article in the New York Times today. It discusses concerns of the Tuscon Survivors about the cost of their medical treatment.

In other current events, there are a few articles and blog posts out there on Travel insurance in light of the events in Egypt. A Wall Street Journal Blog posted a reminder about civil unrest exclusions in travel insurance on February first. The Seattle Times had an article on how policies vary on canceling and re-booking trips to Egypt on the second. Also on the second, the Budget Travel blog posted about how much travel insurance can help in a situation like Egypt's. The most recent article we found on the topic is actually dated tomorrow (it's from Australia). The Australian is reporting that an insurance company is insisting it is still safe to fly into Egypt (and thus is denying travel insurance claims).

Next week, we'll be back to discuss insurance ads (seems appropriate after super bowl Sunday)!